Jaqueline's Journal- India August 2008

I have to thank my friend Monica for sending me this journal as a follow up to my previous note. I tried to upload it but could not find an option for a pdf file upload. Anyways so what I've done instead is followed the advice of my friends Souvik and Kalida and put a link to the Acumen Fund website from where the files can be downloaded. (See link at the bottom)

So here's why I loved reading this fabulous article.

1. It is a love story...u gotta read it like one. If romance is defined as "the willing suspension of disbelief" and passion, faith and joy are the essential ingredients of a great love story then there is nothing more representative of it than this. And I dont give a shit if this is all a marketing ploy. I need my dose of imagination and hyperbole in this otherwise drab and colourless life. Let's spin a few yarns I say.....

2. It gives several examples of the Bottom of the Pyramid marketing. For all those who enjoyed reading CK Prahlad's book but were a little disappointed with some of the examples....here are some more tales of hope. I loved the AyurVaid Hospital and the LifeSpring example....had a similar idea while working in Wipro Babysoft. Never could stick around long enuff in that job to do that.....but that's a separate story....

3. Ok I cant think of 3. Damn... 2 will do and I'm just toooo excited at the moment and bursting to share this. :D

http://www.acumenfund.org/knowledge-center.html